Blogging is chronological updates posted to your website. These updates are an important part of keeping your website’s content new and fresh. Blog updates can be easily syndicated to social media networks and emailed to visitors that subscribe to your blog.

Adding new and unique content to your site through a blog post is a great way to get search engines to spider you website more frequently. This is because when a search engine scans your website, it compares the content to what it has saved in its index. If there is new content on your site, then the search engine learns that your website is active and should be scanned more frequently in order to have the latest new in its index. The more relevant articles you have on your site can help increase traffic to your site.