Online Advertising, (PPC) Pay-Per-Click, or (CPC) Cost-Per-Click
This type of online advertising is where an adviser pays a set amount for each click or visitor that is sent to your website. The amount you pay is pre-determined by the budget you set for a variety of keywords.
You can also determine the geographic area of which the ads are shown. This allows you to advertise only to people searching for something in the Chicago metro area.
PPC advertising is a great way to generate traffic to your website as soon as it is launched.